CROSSFIT GAMES UPDATE: DAVIDSDOTTIR JOINS THE NO BULL TEAM
A small bit of what I would consider CrossFit political news today, but news none the less. 3x CrossFit Games champ Katrin Davidsdottir has jumped the Reebok ship and is signing a multi-year endorsement deal with No Bull.
Photo via No Bull
This is a big deal, seeing as Katrin is one of the biggest names and faces in the sport of fitness. She is an easy sell for the brand and is a really lovable character. I expect this will do big things for No Bull, and to be honest, I am surprised it hasn't happened sooner. After all, Katrin's longtime coach and friend Ben Bergeron is one of the 3 founders of the company.
On the flip side, this is not the best news for Reebok. As it was, CrossFit already redacted their rule that Reebok was to be the sole apparel sponsor of the Games this year. Now, athletes are allowed to wear whatever footwear they would like, including No Bull. The addition of Katrin now leaving the company is just the next step in what appears to be the eventual fall of Reebok as the lead CrossFit gear brand moving forward. Time will tell.
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